NASCAR’s 75 million fans have been called the most passionate, loyal and devoted fans in all of sport. In appreciation, NASCAR, its legendary champions and top drivers are inviting the sport’s most avid fans to become part of the official NASCAR family and achieve official insider status. Now NASCAR fans across the globe will be able to be recognized for their loyalty and enjoy exclusive privileges available only to members of the Official NASCAR Members ClubSM, which was launched today at fabled Daytona International Speedway (DIS).

     The Club’s National Membership Chairman, Richard Petty, as well as the largest group of legendary NASCAR Cup Series champions ever assembled, were on hand as Stoneacre Partners, LLC, and NASCAR unveiled the Official NASCAR Members Club and invited race fans everywhere to join as charter members in 2005. The Official NASCAR Members Club will be a member organization designed to strengthen the every day connection between NASCAR fans and the sport they love. The NASCAR Members Club is the only member club licensed by NASCAR that is open to all race fans age 13 and above.

     Stoneacre Partners, a leading developer of affinity and customer loyalty programs, will operate the program under a long-term exclusive license from NASCAR. Over the last several years, Stoneacre has worked closely with NASCAR, its race teams, drivers, track operators and corporate partners to develop an overall program designed to enhance every member’s NASCAR experience by allowing them to become an Official Member of the NASCAR Members Club, and get closer to the action than ever before.

     The Official NASCAR Members Club is adding exclusive “Members Only” access opportunities, benefits and rewards every day. Some of the first exciting rewards include:

   Â· Opportunities to receive unique behind-the-scenes access and experiences, such as NASCAR VIP treatment at NASCAR races
   Â· Special events and race week parties at and away from the track
   Â· Membership magazine that will include lifestyle stories from top drivers, teams, NASCAR legends and other Club members
   Â· On-going communications, including NASCAR inside information, e-mails, updated Club information in the members only newsletter and access to a members only website
   Â· Unique “Members Only” merchandise and “First Look” access to authentic NASCAR items, collectibles and apparel lines
   Â· Special deals, offers and NASCAR partner discounts
   Â· Inclusion in local chapter organizations that will be formed in local communities with activities including race-viewing parties and other special Club Member events

     Several early registrants will enjoy special member privileges at the upcoming Daytona 500 (Feb. 20, 1 p.m. Fox), including the opportunity to observe the drivers and other NASCAR personalities immediately preceding the driver introductions, as well as receiving a NASCAR Members Club “PowerPass” for special VIP Tours at DIS.

     Once enrolled, each member of the NASCAR Members Club will receive a Charter Membership initiation kit, which includes: a welcome letter from Richard Petty, an Official NASCAR Members Club membership card designed by artist Sam Bass, a personalized Official NASCAR Members Club certificate, a Membership guide, exclusive members-only offers worth hundreds of dollars and more.

     â€œSince the day my grandfather came up with the idea to form NASCAR, we have always placed a great fan experience as the first and foremost goal of the sport” said NASCAR Chairman and CEO Brian France. “Through the years, we have been able to cultivate a very strong following as the sport

has grown. Through the NASCAR Members Club, our sport’s most avid fans will be appropriately rewarded for their passion and support.”

     â€œMembership in the NASCAR Members Club is the best way for the truly devoted NASCAR fan to get as close to the sport as he or she can without actually being a member of one of the race teams,” said Stoneacre Chairman and CEO, Patrick Brady. “Over the next decade, the organization and the benefits that go along with being a member, will continue to grow. We’re committed to continually adding benefits and privileges that will make membership in the Club more valuable to the fans every year. NASCAR is the first sport to provide an initiative of this scale.”

     "Our goal for the NASCAR Members Club is simple," said Mark Dyer, Vice President of Licensing for NASCAR. "We want the millions of passionate NASCAR fans across the country to have an organization that truly represents them and enables them to pursue their passion for NASCAR in many different ways. How fitting it is that the first members are the great champions who have given us so many magic moments over the years, and what better choice for chairman than the 'King,' Richard Petty."

     â€œI have been blessed to have a close relationship with all the race fans throughout my career and don’t forget, I’m a fan too,” said Petty. “Racing has always depended on the fans and that’s why I consider it a privilege to be part of the NASCAR Members Club. I think this is a neat way to invite fans to come forward so that we can reward them for their support. All the fans have to do is join the Club, get their membership card and start enjoying the rewards.”

     Past NASCAR champion Dale Jarrett was among those on stage to introduce the Club.

     â€œI know I haven’t been behind the wheel or in the sport as long as Richard (Petty), but I am fortunate to have been a part of NASCAR during a time of incredible growth,” said Jarrett. “It’s exciting to see the passion of our fans at the racetrack each week and really exciting that our fans now have a way to be an integral part of the NASCAR family.”

How To Join
Annual membership dues for the Club are $40. Race fans can join the NASCAR Members Club through one of the following methods:

   Â· By calling 1-877-MY NASCAR (1-877-696-2722), Monday through Friday from 7 a.m. to 11 p.m. and Saturday and Sundays from 8 a.m. to 9 p.m. (all times Central)
   Â· Via the Internet at: Click on the link for “Official NASCAR Members Club”

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